The Vitakraft® brand is recognised by pet lovers awareness and is constantly on the increase. All of which is no coincidence, but rather the result of the hard work their skilled employees and their dedication to pet welfare. This commitment, together with the close understanding of the needs of individual pets, forms the basis for the trust placed in the Vitakraft® brand by millions of pet owners. At Vitakraft, the number-one priority is to develop and produce innovative, high-quality branded products. By doing so, they ensure that all pets receive the perfect diet – just like in the wild.