Penn-Plax’s passion is pets! For well over half a century, this 3rd generation family owned and operated business has produced thousands of innovative products enjoyed by pet families worldwide! Our humble beginning started in 1956 when the Goldman and Rosen family opened the first of pet shop in Brooklyn, NY. The shops became neighborhood staples for pet parents and animal lovers of all ages, and provided good insight to what the customers wanted to see. This spark started the Goldman brothers to begin developing innovative products. Working by hand with a simple oven and vacuum cleaner, the brothers began to reinvent the industry standard in their own shop's back room. With the creation of industry staples, such as 3-D aquarium backgrounds and unique aquarium filters, customers responded positively and demand increased - garnering attention from other pet stores and distributors around the country. By the 1960’s, that humble pet shop had grown to large scale manufacturing on Pennsylvania Avenue; and Penn-Plax was born. We have branded ourselves as a leader in the industry for quality and creative products in all categories. The passion for pets and business ran strong in the Goldman family and now three generations later, our vision today remains as it once was: Revolutionize the industry and continue to raise standards while providing inventive products for pet owners around the globe.